![]() Jackson gives us rousing, matinee-style action, which rekindles memories both of old Ray Harryhausen creature-driven fantasies and of Douglas Fairbanks swashbucklers. Nonetheless, what makes it palatable is the relish with which it is served up. With more than a dozen principal characters and a stringy plot that pulls in all sorts of different directions at once, Smaug is sometimes very gristly fare, indeed. ![]() It is every bit as difficult to digest as its predecessor. On all platforms, the campaign call-to-action drives consumers to the movie website, where they can book tickets to see the new film.The Desolation of Smaug is the meat in the Hobbit sandwich – the middle part in Peter Jackson’s gargantuan, three-film adaptation of J R R Tolkien’s slender novel. There are also links to watch the first instalment, The Hobbit: An Unexpected Journey through the Xbox Video app. “By offering fans a blueprint for a 3D model of one of The Hobbit: The Desolation of Smaug’s ‘key’ artefacts, we’re providing a genuinely valuable and unique experience that puts the consumer first, while continuing to deliver for the client and push the boundaries of what is creatively possible using new technology,” he added.Īs well as the Windows 8 activity, the Xbox 360 Landing Experience has been Kinect-enabled to add to the experience with voice and gesture controls. ![]() ![]() UK and its UK agencies, PHD and Think Jam, we’ve been able to co-create a digital advertising solution that is truly at the forefront of global innovation,” explained Owen Sagness, general manager for Microsoft Advertising and Online UK. ![]() On 13 December, the day of the film’s release, fans will be invited to download the blueprint from the app ad and connect to any 3D printer to produce their own collectable memorabilia. Central to the activity is the in-App’s creative on Windows 8, which has offered Hobbit fans a free blueprint download for a 3D-printed model of ‘The Key to Erebor’ – a major artefact in the film’s plot. ![]()
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